Branson: Demographics & People
Branson's population stands at 12,817 people, in 5,712 households. Population grew 0.5% from 12,760 (2022) to 12,817 (2024). Median age 39.3 years. (3.3y younger than Taney County; 2.1y older than Missouri). Children under 18 are 21% of the population. Population is 80% White (non-Hispanic) and 7% Hispanic or Latino. The community is somewhat diverse (Simpson index 0.28). 50% of households are family-led. County is gaining 1,561 residents per year (2022-2023). County health: 40% adult obesity, 20% smoke.
- 2.2 people per household (vs Missouri avg 2.4).
- 50% non-family households (singles, roommates) (vs Missouri 42%).
- 84 dependents per 100 working-age (youth + seniors / 18-64) (vs Missouri 67).
Population & Trend
Population grew 0.5% from 12,760 (2022) to 12,817 (2024) — close to the U.S. annual rate of ~0.6%/yr. Estimated 2026 population: ~12,874 (extrapolated at 0.2%/yr trend). Census Bureau Vintage estimate: 12,952.
| Census data vintage | 2024 |
|---|---|
| Population | 31,076 people |
| Annual growth rate · Population change | 0.5% |
| Annual growth rate · Population (2022) | 12,760 |
| Annual growth rate · Population (2024) | 12,817 |
| Annual growth rate · Population growing | Yes |
| Annual growth rate · Trend category | stable |
| Population | 12,817 people (vs Missouri 29,363) |
| Population Estimate | 12,952 |
Sources: Census ACS 5-Year 2023, Table B01003 · Refreshed 2026-04-12
Age Distribution
Median age 39.3y is 0.4 years older than the U.S. median (38.9y). Children under 18 make up 21% — below the U.S. share of ~22%.
| Age Summary · Median age | 39.3 years (vs Missouri 37.2y) |
|---|---|
| Age Summary · Children Pct | 20.7% |
| Age Summary · Character | family-oriented |
| Age Summary · Total Pop | 12,817 |
| Age Summary · Under 18 | 2,653 |
| Age Summary · 18 To 34 | 3,267.0× |
| Age Summary · 35 To 64 | 3,706.0× |
| Age Summary · 65 Plus | 3,191 |
| Population under 18 | 2,653 |
| Median age | 39.3 years (vs Missouri 37.2y) |
Sources: Census ACS 5-Year 2024 — place-level B01001 query · Census ACS 5-Year 2023 · Refreshed 2026-04-29
Race, Ethnicity & Diversity
Of 12,817 residents, race / ethnicity breaks down by Census ACS counts (a person can identify with one or more groups). The Simpson diversity index is 0.28 (0 = single group, 1 = perfectly even distribution); this is read as somewhat diverse.
| White residents | 10,387 |
|---|---|
| Black residents | 589 |
| Asian residents | 419 |
| Hispanic or Latino residents | 943 |
| Diversity Index · Diversity index (Simpson) | 28.2% |
| Diversity Index · Diversity label | somewhat diverse |
| Diversity Index · Groups counted | 4 |
| Diversity Index · Largest group share | 84.2% |
| Asian population | 2.9% (vs Missouri 1.9%) |
| Black population | 5.4% (vs Missouri 6.6%) |
| Hispanic or Latino population | 6.8% (vs Missouri 5.3%) |
| White (non-Hispanic) population | 80.1% (vs Missouri 77.7%) |
Sources: Census ACS 5-Year 2023 · Refreshed 2026-04-12
Ancestry
Self-reported ancestry from Census ACS — what residents report as their ethnic origin, separate from race. Counts can exceed population because people can list multiple ancestries.
Top (8)
Citizenship & Origin
Where residents were born and their citizenship status (Census ACS). 1.7% are foreign-born — below the U.S. average of 13.9%. 4% have naturalized to U.S. citizenship.
| Residents born in this state | 5,918 |
|---|---|
| Residents born in another state | 6,143 |
| Share born in this state | 46.2% |
| Share born in another state | 53.8% |
| Native-born U.S. citizens | 47.9% |
| Foreign-born residents | 1.7% |
| Naturalized citizens | 4.2% |
| Total foreign-born residents | 686 |
| From Europe | 224 |
| From Africa | 267 |
Households & Family Composition
5,712 households. Averaging 2.2 people each — smaller than the U.S. average of 2.5. 50% are family households — below the U.S. share of ~65%. Of 2,931 families, 27% are married couples with children.
| Children under 18 | 2,418 |
|---|---|
| Total families | 2,931 |
| Married couples with children | 804 |
| Single-parent households | 41 |
| Average household size | 2.22 |
| Women who gave birth (past year) | 16.6% |
| Grandparents living with grandchildren | 397 |
| Grandparents responsible for grandchildren | 24 |
| Family households | 2,880 households (vs Missouri 7,284) |
| Households that are families | 50.4% (vs Missouri 58.3%) |
| Total households | 5,712 households (vs Missouri 11,992) |
Sources: Census ACS 5-Year 2023 · Refreshed 2026-04-12
Residential Stability & Migration
How long residents have lived here and where they came from. 18.9% moved within the county in the past year — the U.S. baseline is roughly 8–10%. The surrounding county is gaining 1,561 residents per year on net (IRS migration data).
| Moved within the county (past year) | 18.9% |
|---|---|
| Migration · People moving in (annual) | 32,480 |
| Migration · People moving out (annual) | 30,919 |
| Migration · Net migration (in − out) | 1,561 |
| Migration · Population growing | Yes |
| Migration · Year | 2022-2023 |
Sources: IRS SOI Migration 2021-2022 · Refreshed 2026-04-12
Disability
Census ACS measures self-reported functional limitations — vision, hearing, mobility, cognitive, self-care, or independent-living. The U.S. baseline disability rate is about 12–13%; rates trend higher with median age.
| Residents with a disability | 848 |
|---|---|
| Disability rate | 6.8% |
Group Quarters
Group quarters are non-household living arrangements counted by the Census — college dormitories, nursing homes, military barracks, group homes, correctional facilities, and similar institutional or shared housing. 187 residents live in group quarters (1.5% of population).
| Living in group quarters | 187 |
|---|
Other
| Congressional District · District | 7 |
|---|---|
| Congressional District · Congress | 118th |
| Cdc Birth Rate · Fips | 29209 |
| Cdc Birth Rate · State Fips | 29 |
| Cdc Birth Rate · County Fips | 209 |
| Cdc Birth Rate · County | Stone |
| Cdc Birth Rate · Birth Rate | 26.3% |
| Cdc Birth Rate · Lower Ci | 21.40 |
| Cdc Birth Rate · Upper Ci | 32.00 |
| Cdc Mortality · Fips | 29209 |
| Cdc Mortality · County | Stone County |
| Cdc Mortality · Urban Rural | Micropolitan |
| Cdc Mortality · Total Deaths 2020 2023 | 856 |
| Cdc Vaccination · Fips | 29209 |
| Cdc Vaccination · County | Stone County |
| Cdc Vaccination · Dose1 Pop Pct | 44.5% |
| Cdc Vaccination · Series Complete Pct | 39.1% |
| Cdc Vaccination · Booster Pct | 54.7% |
| Cdc Vaccination · Population 2019 | 31,952 |
| Cdc Vaccination · Metro Status | Non-metro |
| Family Score · Score | 5.70 |
| Family Score · Schools | 7 |
| Family Score · Childcare Centers | 4 |
| Family Score · Children Pct | 20.7% |
| Family Score · Rating | good |
| Town Summary · Key Facts | population 12,817, stable, family-oriented, middle-class, mixed |
| Town Summary · Population | 12,817 people (vs Missouri 29,363) |
| Town Summary · County | Stone County |
Sources: NCES school congressional district assignment · federal dataset cascade